Pet insurer and insurtech Bought by Many has rebranded as ManyPets in Sweden.

The new name demonstrates the company’s focus on creating unique pet insurance policies that meet pet owners’ needs, delivering first-class customer service and a competitive claims experience.

A new Swedish branch – authorised by Swedish financial regulator the Financial Supervisory Authority (FSA) – has also opened ahead of the Brexit deadline.

These actions form part of the firm’s wider strategy to become a universally recognisable pet insurance brand as it continues to expand on an international scale.

Bought by Many in the UK will remain the same.

This follows substantial growth for the insurance provider, which launched in Sweden in 2019 – it had a surge in premium sales in the UK over lockdown of 150% and a Series C funding round of £78.4m.

Wider mission

Catharina Gehrke, country manager at ManyPets Sweden, said: “Our new name is one of the many steps we are taking to continue our success in Sweden and connect more deeply with our customer base.

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”Everything about our business is based on the needs of pet owners.

“We saw Swedish pet owners were under-served by current providers, as the pet insurance market had become stale and hadn’t benefitted from real change in years.

”Many customers did not have access to policies that suited their modern needs and lifestyles.

”We addressed this with a fresh feel, including unique policies with innovative cover that was previously unavailable on the market and better customer service based on convenience and speed.

“After leaning into our established UK brand, it feels right to reflect our growth with a more universally recognisable name.

”The new name forms part of our wider mission to offer pet insurance for cats and dogs of all ages, breeds and health conditions that actually works and is loved by owners.”

Bought by Many originally launched into pet insurance in 2017 and it now insures over 270,000 pets in the UK and Sweden.

Gehrke added: “Moving to a Swedish branch made sense for us as a business, ahead of Brexit, to ensure a smooth transition so we can continue to deliver the same great service our customers have come to love and expect.

”It also gives us leverage with our future international expansion plans, replicating our success in Sweden.”